What Matters to Us > Selected Materials
Selected Materials
When choosing materials, NOLVIA does not rely on market price as a guide.
No matter how rare or costly a material may be, if it fails to evoke a sense of beauty, we simply do not take it up.
Conversely, if a material possesses colours, clarity, or brilliance that cannot be replaced by any other gem, we select it without hesitation — even if its value is not reflected in price.
What is beauty —
Having continuously pondered this question, we have cultivated a discerning eye for materials.
This is a natural and sincere choice born from NOLVIA’s unending pursuit of beauty.
It often happens that the materials we select in this way are indeed valuable.
What matters most is to avoid simplistic thinking that “expensive means good.”
With the aesthetic judgment nurtured through our sincere devotion to beauty,
we carefully select each material we believe to be truly fitting,
and elevate it into a finished work of art.
This lies at the heart of NOLVIA’s artistry.


― Essence of Beauty
At NOLVIA, what we cherish is not simply relying on something being “expensive” or “rare,” but honestly facing whether the material is truly beautiful.
Its color, clarity, light reflection, and proportions —
among tens of thousands or even hundreds of thousands of candidates, we select only those that meet all these criteria of quality.
We never settle for “good enough” under any circumstances,
because we know that even the slightest compromise inevitably takes us further away from true beauty.

― Value Beyond Numbers
Selecting materials requires technical assessment and academic knowledge,
but above all, what supports NOLVIA’s craftsmanship is a finely honed aesthetic judgment and a sharpened sensibility.
We focus on the subtle nuances and presence that cannot be measured by numbers—
those undefined aspects of beauty.
Simply following standards of beauty set by others is not enough;
we would lose sight of true beauty.
Each choice is carefully made around the question of whether it aligns with NOLVIA’s unique sense of beauty.
This deliberate selection is at the very heart of our work.

― Beauty, and Something More
At NOLVIA, the value we place on gemstones lies in the balance between beauty and durability.
Beauty means—color, clarity, the intensity and hue of reflected light, and proportion.
Durability means—hardness, toughness, and stability against fading, cracking, or wear over time.
A gem that is only beautiful will not be cherished a century from now.
One that is only durable cannot move the heart.
To us, continually facing the question, "What is true beauty?" head-on is essential.
We discern through a dual lens of scholarly knowledge and artistic sensibility.
Without leaning too much on logic, nor too much on intuition.
It is within this delicate balance that the essence and value of NOLVIA reside.

― With Respect and Trust
Behind every material lies a trusted relationship with gemstone buyers we have built over time.
We carefully select only those of assured quality from around the world,
valuing not only visible beauty but also the responsibility and respect that lie beyond it.
The pieces NOLVIA delivers accompany daily life,
adorn special moments,
and are meant to be passed down to future generations.
For that reason, we promise unwavering quality in every material we handle—
quality worthy of the future it will help create.
This is NOLVIA’s sincere commitment to beauty,
and our responsibility toward tomorrow.